Archive for December 28th, 2009

Accidental damage insurance can revive broken toys this Christmas

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by admin December 28, 2009 in Insurance News

More than 10 per cent of parents admit they will probably have to throw away at least one brand new toy on Christmas Day due to breakage, research from esure home insurance has found. One in seven new toys will not last out the day, parents have said, which means an estimated £1.1billion worth of new toys will get broken and discarded this Christmas Day. Broken or damaged toys not only waste money, but also threaten Christmas cheer, the research found, with half of parents saying that a ruined toy means a ruined Christmas; 72 per cent of children are likely to cry or throw a tantrum before the day is out. Dolls or action figures face the highest risk from damage, with 26 per cent getting broken, while almost one in five parents said that more expensive gifts such as Nintendo Wiis and DS consoles are worse for wear before the day is out.

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